Callie Samuels

BRAND IDENTITY
Strategic conception, design, illustration

Callie Samuels is an award-winning Social Media Manager in Los Angeles, California. Her primary client is FX and has worked on shows including It’s Always Sunny in Philadelphia, The Bear, Feud: Capote Vs. The Swans, Fargo, What We Do In The Shadows, Dave and more. She’s also a “momager,” running her cat’s TikTok page. They’ve accumulated over 260k followers!

The goal of this project was to create a personal brand as she begins to showcase her standalone work. We wanted bold minimalism to shine through opting out of using a color palette, utilizing bold patterns instead.